Bmw Type Next Font -
Beyond the Roundel: The Deep Dive into the BMW Type Next Font
Monotype
In 2017, BMW commissioned the renowned type foundry (specifically designer Jim Ford) to solve this. The result was BMW Type Next .
BMW Type Next is a key element of the brand's "Next Generation" communication strategy. Bmw Type Next Font
Agencies:
The project was managed by the Munich-based agency BECC . Beyond the Roundel: The Deep Dive into the
Design Philosophy:
It is a geometric sans-serif typeface characterized by "futuristic termination characters" . The design focuses on high legibility and clarity, drawing inspiration from the brand's precision engineering . Bmw Type Next Font