As we move into the era of virtual production (The Volume used in The Mandalorian ) and generative AI, one thing is certain: The battle for your eyeballs will continue, and these studios will keep producing the watercooler moments (even if that watercooler is now a group chat) that define our global culture.
Disney is the undisputed heavyweight champion of the entertainment world. Their strategy centers on "tentpole" releases—massive productions designed to support an entire ecosystem of merchandise and spin-offs.
As we move into the era of virtual production (The Volume used in The Mandalorian ) and generative AI, one thing is certain: The battle for your eyeballs will continue, and these studios will keep producing the watercooler moments (even if that watercooler is now a group chat) that define our global culture.
Disney is the undisputed heavyweight champion of the entertainment world. Their strategy centers on "tentpole" releases—massive productions designed to support an entire ecosystem of merchandise and spin-offs.
