The core story of Ronald H. Ballou’s Business Logistics/Supply Chain Management is the transformation of fragmented business functions into a single, unified "logistics strategy". The Story of Integration
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Logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet the requirements of customers or businesses. Supply chain management, on the other hand, is a broader concept that encompasses logistics, as well as other activities such as sourcing, procurement, production planning, and inventory management. The core story of Ronald H