The Gilded Cage: Deconstructing Marriage and Femininity in Desi Dulhan (NeonX Original, 2023)
Themes
- Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen, 16(3), 6-18.
- Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press.
- NeonX Official Channel. (2023). Desi Dulhan – Official Trailer & Episodes 1-8. [Digital Video].
- Sundaram, R. (2020). Pirate Modernity: Media Urbanism and Digital Archiving. (For framework on vernacular OTT).
- Press Trust of India. (Sept 2023). ‘Desi Dulhan’ faces protest from Lucknow Mahila Samiti. Hindustan Times (Digital Edition).
Spotify reported that the Desi Dulhan -2023- NeonX Original playlist was in the top 0.5% of streamed soundtracks globally in the wedding season of December 2023.
1. Executive Summary
- Cultural Aesthetics: The use of traditional Indian attire (bridal lehengas, jewelry) to create a specific visual appeal.
- Relationship Dynamics: Plots often focus on the secrecy and intimacy of relationships, exploring fantasies relevant to the target audience.
Desi Dulhan -2023- Neonx Original Fix File
The Gilded Cage: Deconstructing Marriage and Femininity in Desi Dulhan (NeonX Original, 2023)
Themes
- Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen, 16(3), 6-18.
- Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press.
- NeonX Official Channel. (2023). Desi Dulhan – Official Trailer & Episodes 1-8. [Digital Video].
- Sundaram, R. (2020). Pirate Modernity: Media Urbanism and Digital Archiving. (For framework on vernacular OTT).
- Press Trust of India. (Sept 2023). ‘Desi Dulhan’ faces protest from Lucknow Mahila Samiti. Hindustan Times (Digital Edition).
Spotify reported that the Desi Dulhan -2023- NeonX Original playlist was in the top 0.5% of streamed soundtracks globally in the wedding season of December 2023. Desi Dulhan -2023- NeonX Original
1. Executive Summary
- Cultural Aesthetics: The use of traditional Indian attire (bridal lehengas, jewelry) to create a specific visual appeal.
- Relationship Dynamics: Plots often focus on the secrecy and intimacy of relationships, exploring fantasies relevant to the target audience.