Font Spbu Pertamina Extra Quality May 2026

Pertamina

The official font used for the logo and brand identity at Indonesian gas stations (SPBU) is Open Sans . Key Features of the Pertamina Font & Identity

Signage

: Gas station signs (SPBU) typically display the logo next to three diamond-shaped figures (red, green, and blue) representing energy, nature, and trust. Font Spbu Pertamina

SPBU Pertamina

The typography of is a key part of its modern identity, designed by the global firm Landor to convey energy and professionalism. ⛽ The Core Font Pertamina The official font used for the logo

Researchers often highlight that the typeface used is a custom sans-serif font.
Papers usually discuss the hierarchy of the typography: the main "Pertamina" logo vs. the secondary text (e.g., "SPBU", "Pasti Pas", "Lite").
Case studies often compare Pertamina’s signage readability against competitors (like Shell or BP) in the context of driver safety and brand recall.

While the logo uses specific branding fonts, the day-to-day operations at fuel stations often use different typefaces for practical reasons: Researchers often highlight that the typeface used is

Landor

The current Pertamina logo, introduced in 2005 as part of a major rebranding effort by the agency , features a wordmark designed for a professional and modern look.

Key Characteristics:

2. Public Misconception: The "Spoof" Fonts

3. Digital Display & Pump Interface Fonts

On the fuel pump screens and price displays, the standard is a monospace or LCD-style digital font (e.g., DS-Digital , Seven Segment ) for clarity of numbers (price per liter, total volume).