The industry’s greatest strength is its medium-neutrality. The media mix strategy, popularized in the late 20th century, ensures that a successful IP (Intellectual Property) permeates every facet of life. A manga becomes an anime, which spawns a video game, merchandise, and eventually a live-action film. This creates a depth of storytelling rarely seen elsewhere; characters like Goku or Naruto are not just cartoons, but cultural pillars that span generations.
Hana’s grandmother.
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