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Hooked: How to Build Habit-Forming Products - A Guide to Creating Addictive Experiences
In 2026, with AI chatbots, infinite scrolling reels, and gamified learning, the principles of "Hooked" are more relevant than ever. If you can't build a habit, you will likely fail to retain users.
Here is your action plan for the next 30 minutes:
Manipulation Matrix
: Eyal suggests creators ask two ethical questions: "Does the product materially improve the user's life?" and "Would I use it myself?" Only Facilitators can answer "Yes" to both. Where to Access Summaries hooked how to build habitforming products download pdf free
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But think of a slot machine, or your email inbox, or a social media feed. The reward is . Hooked: How to Build Habit-Forming Products - A