The Indian media and entertainment sector has entered a "new phase of scale" as of 2026, crossing the ₹2.78 trillion mark in 2025 with 9% year-on-year growth. Digital media has overtaken television as the industry's largest segment, driven by a massive expansion in OTT viewership and a shift toward regional storytelling. 🎬 Movies: The Era of the ₹3,000 Crore Franchise
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The "A" certificate (Adults Only) in theaters is restrictive and expensive. Uncut content on mobile phones feels illicit and private. For many young adults in conservative households, watching these movies is a small act of rebellion against parental and societal control. The Indian media and entertainment sector has entered