Upload MyApp.ipa and manifest.plist to https://files.yourcompany.com/ios/
To understand the functionality, one must deconstruct the specific parameters mentioned in the topic string. A typical link using this scheme looks like this: Itms-services Action Download-manifest Amp-url Https
Important fields:
When a user clicks this link in Safari on an iOS device, the system does not download the .ipa file directly. Instead, it: Itms-services Action Download-manifest Amp-url Https