The comix series "Jab Comix: Keeping Up with the Joneses" follows the misadventures of two suburban couples, the Joneses and the Smiths. The Joneses, who are portrayed as wealthy and materialistic, constantly try to one-up the Smiths in their consumption of luxury goods. The Smiths, who are initially portrayed as more frugal and down-to-earth, eventually get caught up in the game of one-upmanship, leading to a series of absurd and humorous consequences. Through their escalating game of material one-upmanship, the comix series satirizes the excesses of consumer culture and the human desire for status and social validation.
"Keeping Up with the Joneses"