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Indonesian youth culture and trends

Here’s a feature-style look at , focusing on how young Indonesians (Gen Z and younger millennials, roughly ages 15–30) are shaping the nation’s social, digital, and lifestyle landscape.

By understanding Indonesian youth culture and trends, businesses, policymakers, and individuals can better engage with this dynamic and influential population, driving growth, innovation, and progress in Indonesia and beyond.

Local Brand Pride

: There is significant growth in support for local designers. Brands featured at Jakarta Fashion Week and Indonesia Fashion Aesthetics (IFA) are highly coveted as status symbols.

• The Lari Lari (Running) Movement: Once seen as punishment, running has become the new clubbing. Every weekend, thousands gather for Pocari Sweat Run or unofficial "fun runs" not for competition, but for the post-run coffee and photo opportunities. It is fitness as social currency.
• "Cicil" Culture vs. Minimalism: There is a tug-of-war. On one side, Paylater (buy now, pay later) apps have fueled a consumption high. On the other, a vocal minority is championing "No Buy 2024" and minimalism, reacting against the waste created by TikTok hauls.

The Sound of Now: Not Just K-Pop

Sustainable Thrifting

: Buying second-hand is now a status symbol for being eco-conscious and unique.

In short:

Indonesian youth culture is loud, layered, and fast — like a skate punk band covering a dangdut song while livestreaming on TikTok. And the world is starting to pay attention.

Discord

The traditional nongkrong (hanging out) has evolved. It now happens on servers dedicated to gaming ( Mobile Legends remains a national obsession) or in Zoom rooms for investing.