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Key Activities

In the Business Model Canvas, are the most important actions a company must take to operate successfully and deliver its unique value proposition. They represent the essential operational "backbone" that transforms resources into value for customers. Core Categories of Key Activities

2. Outsourcing Non-Differentiating Activities

Talent retention strategies, candidate profiling, and HR strategy evaluation. Marketing & Sales: key activities business model

10. Quick Checklist (for executives)

Most business models fall into one of three primary categories of activities, as identified by Strategyzer and other industry experts: Production: Key Activities In the Business Model Canvas, are

Platform/Network

: Managing and maintaining platforms, such as software, brands, or matchmaking networks. For example, eBay or Microsoft focus on platform management as a core activity. Essential Examples For example, eBay or Microsoft focus on platform

Just because it's a "key" activity for your model doesn't mean you have to own it. If the activity is critical but provides zero strategic differentiation, outsource it to a partner who can do it cheaper/faster.

Netflix:

Their key activities include Content Acquisition (buying shows), Content Production (making "Originals"), and Algorithm Development (personalization).

To identify your own key activities, consider the specific steps required to reach your goals: