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The Evolution of Entertainment and Media Content: From Mass Production to Micro-Targeting

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The Great Fragmentation: How We Lost the "Mass" Audience

For most of the 20th century, entertainment and media content was monolithic. Three television networks, a handful of radio stations, and the local cinema dictated what the public watched. "Must-see TV" was a literal reality because there were few alternatives. LegalPorno.24.01.24.Rebel.Rhyder.Birthday.Party...

In response, media companies are chasing “ambient content” — things you can half-watch while doing dishes, or listen to as a podcast while driving. Dialogue has gotten louder and simpler. Exposition is spoon-fed. “Slow cinema” is dead; “vertical thriller” is ascendant. The Evolution of Entertainment and Media Content: From