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In the contemporary digital landscape, social media has evolved from a mere communication tool into a primary vehicle for personal branding and career development. This paper examines the case of Ema Moscardini, an emerging digital creator, focusing on how her strategic deployment of English-language content across platforms such as TikTok, Instagram, and YouTube has facilitated a distinctive career trajectory. By analyzing her content themes, linguistic code-switching, and audience engagement strategies, this paper argues that Moscardini exemplifies a new class of “transnational micro-celebrities” who leverage linguistic accessibility and cultural hybridity to transcend local market limitations. Content examples: Ema Moscardini is a creator and
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