Values. New York Free Press !free! — Rokeach M. -1973-. The Nature Of Human
The Nature of Human Values (1973): Milton Rokeach’s Framework Published in 1973 by The Free Press, Milton Rokeach’s The Nature of Human Values is a landmark text in social psychology. It
Before Rokeach, the term "value" was used loosely and inconsistently. Philosophers debated ethics; sociologists spoke of norms; psychologists treated values as mere attitudes or needs. There was no shared operational definition. A researcher might define a value as "something desirable," while another might call it "a specific belief about how to behave." The Nature of Human Values (1973): Milton Rokeach’s
Through extensive research documented in the book, Rokeach demonstrated how value systems vary across demographics, ideologies, and cultures. There was no shared operational definition
The Rokeach Value Survey
Part 1: The Problem of "Values" Before 1973
Published in 1973, "The Nature of Human Values" is considered one of Rokeach's most influential works. The book presents a comprehensive analysis of human values, their structure, and their function. Rokeach posits that values are not merely abstract concepts but rather concrete, cognitively organized structures that guide our perceptions, attitudes, and actions. The book presents a comprehensive analysis of human
Terminal Values:
These represent desirable "end-states of existence"—the ultimate life goals an individual strives to achieve.
Examples: Being ambitious, honest, logical, courageous, polite, and self-controlled. The Rokeach Value Survey (RVS)