The Boron Letters a collection of 25 letters written by legendary direct-response copywriter Gary Halbert
Halbert wrote these letters to his son, Bond, who was just learning the ropes of copywriting. Because he couldn’t use the phone or email, Gary wrote daily letters containing exercises, psychological tactics, and direct marketing principles. The Boron Letters -PDF-
Halbert emphasizes that the fastest way to fortune is direct marketing—selling directly to consumers. The Boron Letters a collection of 25 letters
