Judul: Ketika Seorang Ibu Menjadi Viral: Antara Gugatan Sosial dan Gempuran Budaya Digital

Sharenting

The rise of "momfluencers" has introduced a new cultural phenomenon: (sharing + parenting). High-profile figures, such as actress Nikita Willy , frequently go viral for their modern parenting styles, which often spark intense debate.

Indonesian mothers are increasingly using social media as a primary source for both information and community building. Influencer Culture

To understand the viral mother, one must understand rasa malu (shame) and segan (awe/deference). In traditional Javanese and Minang cultures, a mother is the embodiment of budi pekerti (character). When she goes viral for a negative reason, it is not just her shame; it is the shame of the dusun (hamlet), the RT/RW (neighborhood unit), and the extended family.